STW has acquired the majority share in marketing and logistics company Markitforce, it announced today.
The move will see Markitforce founder and CEO Alan Higgins remain the helm the business, with support from the growing STW group.
Commenting on the investment, Higgins said STW and Markitforce were ?an excellent strategic fit?.
?But as with any partnership, it is crucial that there is a good cultural fit and strong business synergies,? he said.
?Markitforce and STW have similar clients, a commitment to growth and a solid business foundation built on entrepreneurialism and innovation.?
STW CEO Michael Connaghan added: ??Markitforce is a leader in promotional campaign execution for local and global clients, and brings entirely new capabilities around retail services to the group?.
Source: http://www.bandt.com.au/news/marketing/stw-invests-in-markitforce
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